Photo Gallery | EverBank Field: Giant Pepsi Ball Broken
Just months before Super Bowl XXXIX (39), February 6, 2005, was held in Jacksonville, Florida, Pepsi International paid for a special Super Bowl Sponsorship, which included the placement of a Giant 50 foot Pepsi ball between Everbank Stadium and the Hart Expressway.
It was not erected quietly or without commotion.
WHEN YOU HAVE COMPLETED READING THIS STORY, PLEASE VISIT http://WWW.MILLERONSPORTS.COM AND READ ABOUT THE SNOW STORM TO HIT THE JACKSONVILLE ZOO THIS WEEKEND.
The City of Jacksonville fought the installation by the Super Bowl Host Committee and the Jacksonville Jaguars calling the ball an advertisement. Advertisements had recently been the topic of major debate and citizens of Jacksonville had voted against most forms of advertising in the city - Super Bowl or no Super Bowl.
However, the Host committee legal staffers came up with a special plan to make the area a Pepsi dining area and the ball merely a part of the dining experience. This was something that the advertising ordinance did not cover. The Host Committee argued: "The fact that it could be seen from everywhere including by every car passing along the Hart Expressway was purely an accident."
Now, seven years later and after much fading, the trademark Pepsi ball in front of Alltel Stadium (currently EverBank Stadium) is coming down. A worker actually climbed into the Pepsi ball, and after loosening several nuts, split the ball into three large pieces. No mention has been made on the future of the Pepsi ball, but like the trademark dinosaur that everyone grew to love on Beach Boulevard, one can only imagine that it will reappear somewhere around town very soon.
Interestingly enough, in 2009, Pepsi pulled all advertising from the Super Bowl. This ended a 23-year relationship which built the Pepsi brand.
Now, as the Pepsi ball is destroyed and removed from the premises, Pepsi has re-established its exclusive sponsorship of "THE GAME." This started with the 2012 Super Bowl and will continue through 2022. Pepsi stated that it wants to tie its Pepsi Music brand together with the most popular television event in history. Pepsi must expect to sell some soft drinks and music since it paid $70 million for the ten-year deal.
It will be interesting to watch and see if a brand new ball or other object is placed on the lone white pole which previously held the ball.
Today marks another chapter in the history of Everbank Stadium. The Pepsi ball was removed without any fanfare.
On Friday, the answer to what would happen to this icon was made apparent. Men with chainsaws were photographed cutting the ball into small pieces then loading them into a dumpster.
It is sad that it was not donated to the City of Jacksonville or auctioned to someone who could utilized it for years to come.
Don't forget the FREE football camp this Saturday with NFL Frank Murphy. Read the story here: http://www.milleronsports.com/2012/07/free-camp-with-nfl-wide-receiver-frank.html
Also this Saturday, SNOW AT THE JACKSONVILLE ZOO: http://www.milleronsports.com/2012/07/must-see-jacksonville-zoo-and-gardens.html
THIS INFORMATION WAS COMPILED BY RADIO SPORTS TALK HOST AND JACKSONVILLE GIANTS TELEVISION PLAY BY PLAY ANNOUNCER RICHARD MILLER. AT 26, RICHARD MILLER IS THE YOUNGEST RADIO SPORTS TALK HOST IN THE NATION. HIS SHOW, MILLER ON SPORTS, AIRS WEEKDAYS FROM 4:00 TO 6:00 P.M. ON AM 1600 – THE BEACH. LISTEN TO MILLER ON SPORTS. “EVERYTHING ELSE IS JUST TALK.” All photographs and images are the property of Miller On Sports. ALL RIGHTS RESERVED.
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