Waterkeeper Hefeweizen hits drafts and more | Environment
JACKSONVILLE, Fla. – Although water is one of the most vital resources on the planet, waterways continue to decline in quality and quantity in virtually every part of the world. SweetWater Brewing Company realizes the importance of protecting these vital water sources and has once again joined with Waterkeeper Alliance members throughout the Southeast to help conserve some of these most threatened rivers, streams and coastlines.
Kicking off Memorial Day weekend running through July 4, SweetWater’s “Save the St. Johns” and “Save the Apalach” campaigns will be in full force this summer. With the great successes from their Atlanta-based campaign, SweetWater expanded their reach throughout the region in 2008 to include work in Florida, Alabama and the Carolinas.
It’s now more important than ever to grow awareness on conserving these waters. The sunshine state plays home to the 310 mile St. Johns River, one of the major interior wetlands of Florida, along with the Apalachicola water basin, which is formed by the confluence of Georgia’s Chattahoochee and Flint rivers and plays an important role in supporting the billion dollar offshore seafood industry in the Gulf.
SweetWater’s summer-long Florida programs will encourage fans to “Give of Your Liver to Save the River” by purchasing t-shirts, their seasonal Waterkeeper ale or paper fish displays at participating retailers and restaurants. Proceeds from these efforts will specifically benefit both Apalachicola and St. Johns Riverkeepers.
In 2011, the SweetWater team launched its Waterkeeper Hefeweizen, a great beer with a great cause, in which proceeds go back to benefit local Waterkeeper organizations. Now part of their seasonal Catch and Release line-up, the Hefeweizen brew will return to draft taps on limited release this May to help ramp up awareness and donations.
Raising the bar even higher this year, SweetWater will host their first-ever regional concert series featuring nationally acclaimed bluegrass band and headlining act Railroad Earth. The concert will hit the road June 20-24 touring Raleigh, Charlotte, Charleston and Jacksonville. Each concert will feature information from the local Waterkeepers, enter-to-win VIP opportunities and limited-edition merchandise. All proceeds benefit local Waterkeeper organizations.
“A lot of folks don’t realize it, but local waterways account for a main ingredient in our beers, while also serving as a fresh water source for the community,” said SweetWater Founder and Big Kahuna Freddy Bensch. “So keeping our water clean is a cause I think we can all believe in, and we’ll continue to do anything we can to help raise awareness and make these efforts possible.”
For more information on concert details, to learn more about campaigns or to make a donation, please visit www.waterkeeperbrew.org. For more information on the St. John’s River, visit www.stjohnsriverkeeper.org. For more details on SweetWater Brewery, please visit www.sweetwaterbrew.com.