JACKSONVILLE, Fla. -- The Sharks rivalry with the Predators will soon hit a high point: five billboards across Orlando.
Back in April, the Sharks paid for a billboard in Jacksonville saying "Jacksonville sucks. See you rednecks April 30. Love the Orlando Predators."
"They don't like us and we don't like them," said Sharks owner Jeff Bouchy. "I thought it was kind of funny, but I know they didn't mean it to be funny."
The Sharks are returning the favor in preparation for next week's the matchup with Orlando.
Bouchy, watching the game at Whisky River Friday night, said they won't have just one message for Orlando.
"They're going to be the LED boards that can change," Bouchy said. "We can tell Orlando a lot of things in five days."
They will have thousands of messages on rotation and an (almost) live twitter feed.
The messages will be screened and reposted on five billboards around Orlando.